Origin Of Scientology

Origin Of Scientology

Origin Of Scientology

Capitalising on the interactive and interconnected nature of the internet, the way Rickrolling works is simple: perhaps a friend sent a link with a promise of some exciting online content, for instance “ Angelina Jolie’s explosive sex tape!” or something along those lines. Curiosity is irresistibly aroused, and the link is clicked.

If what pops up on the screen is not Angelina, but instead Rick Astley’s “Never Gonna Give You Up”, it's yet another classic case of the Rickroll!

Origins: 4chan and the Duckroll

The song, which is Astley’s debut single, was originally released in 1987, hitting the top position on the Billboard Hot 100 and various international charts. The music video features a red-headed, fresh-faced Astley singing with a surprisingly baritone voice and awkwardly dancing along to the song dressed in typically 80's-style high-waisted pants.

The term Rickrolling is said to have originated from an imageboard or joke website 4chan, with the earlier variant known as Duckrolling. The concept was similar; it was an internet meme which claimed to be some interesting weblink but instead led to an edited picture of a duck on wheels.

The first instance of Rickroll occurred on 4chan’s video game board, where a link to Astley’s video masqueraded as a link to the first trailer of Grand Theft Auto IV, as the latter was unavailable due to heavy traffic.

Protests Against Scientology

Since then, the Rickroll has spread like wildfire out of 4chan and onto mainstream internet, with surveys in April 2008 estimating that approximately 18 million American adults have been pranked. It has even spilled over onto the offline world, with the song being used as part of the February 2008 Project Chanology protests against the Church of Scientology.