One of the most significant phenomenons in the history of presidential elections is the development and success of political polls. Today, mathematicians and statisticians develop entire careers calculating percentages of opinion favoring or rejecting one candidate or another. George Gallup, a name almost synonymous with opinion polls did a great deal to change the methods of presidential political polling in the United States.
Gallup Transformed the Way of Presidential Polling in 1936
George Gallup made a name for himself in the 1936 presidential election. At the time, the Literary Digest magazine, was respected as the top pollster in the U.S. They predicted incorrectly that Alf Landon would defeat Franklin Roosevelt in his re-election bid. Roosevelt won in a landslide that gave him a higher percentage of popular and electoral votes than he received in 1932. Gallup confidently predicted that the Literary Digest would get it wrong and F.D.R. would win. He got it right in a big way.
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